2013: Consumers Focus on the Fundamentals of Cooking Outside
National Barbecue Month is the lead-in to the peak outdoor cooking season, and consumers are preparing by revisiting the grilling essentials and remembering why they love to cook outside. In fact, consumers reveal in a new poll conducted by the Hearth, Patio & Barbecue Association (HPBA) that they are most likely to purchase a grill for the fun of cooking outdoors (41%) and the preferred taste of a meal cooked outside (30%).
National Barbecue Month is the perfect time to assess and buy the necessary equipment to ensure summertime cookouts are a tasty success! HPBA has all the latest trends and recipes to help consumers get ready!
How Consumers Like to Cook Outdoors:
Keep Things Simple and Easy. When looking to buy a grill, or referring to one already owned, consumers prefer their grills to be easy to clean (63%) and simple to use (47%). All-encompassing or multifunctioning grills are also important to the consumer (37%) followed by the grill’s portability (25%) and add-on possibilities (18%).
Always Keep Learning. Whether a novice cook or expert chef, there is always something new to learn when it comes to cooking outside. Consumers reveal that their top grilling techniques they would love to learn from a pro would be:
- How to tell when the good is grilled to perfection (37%).
- Best marinades for each type of meat (26%)
- How to cook something outside the box (15%)
- How pros make it look so easy (7%)
- What are the best grilling tools to use (6%)
Be Yourself. Thirty-five percent of consumers identified themselves as a traditionalist griller, someone who enjoys the tried-and-true classics. Sixteen percent viewed themselves as a confident griller, skilled and in control, followed by a bold griller who takes risks and tries new things on the grill (12%) and a time saving griller who can whip up a delicious meal with time to spare (5%).
Find the right recipe. With such a wide variety of ways to find information these days, consumers have many options when it comes to identifying the perfect recipe for their next grilled meal. With the ease and convenience of finding a recipe on their own time, consumers reveal the internet is their first choice (55%). With the click of a button, they can have all the images and reviews they need to ensure their next meal is nothing less than grilled perfection. Consumers still value getting their recipes from family members (44%) and friends (34%) for what to cook outside, but if those options still haven’t aided the consumer in identifying the perfect recipe, they also turn to cookbooks (34%), TV (23%) and neighbors (15%).
National Barbecue Month Press Materials:
- National Barbecue Month Press Release
- 2013 Barbecue Industry Trends
- HPBA’s Grill-amentals Guide
- State of the Barbecue Industry Report
- HPBA’s recipe box
About the National Barbecue Month Consumer Poll
Survey findings are taken from a survey of 1,000+ people, conducted by the polling company™, inc., from March 11-13, 2013. The margin of error is +/- 3.1 percentage points at the 95% confidence level.